5 KPIs to get a clear vision of your Financial Services or Banking Products Sales Funnel
In this post, we will present 5 KPIs (Key Performance Indicators) that are crucial to have on your Manager Dashboard if you’re to get a crystal clear vision of your Financial Services or Banking Products Sales Funnel.
There are well-known Key Performance Indicators (KPIs) in Sales which, just like images, are worth a thousand words, and especially when it comes to Financial Services or Banking Products Sales, a field of activities where more than anywhere else, performance is law, right?
Some Key Performance Indicators (KPIs) can literally take your Sales Department to a whole new level; unfortunately, very few realize that. We are thinking about all these C-level Managers here that we have come to run by over the years as a Software Developer and which have told us: « You know what? When it comes to Business Intelligence and those metrics that can tell you what’s happening with your Sales Force… well, the truth is, I’m pretty blind! »
Not that we would pretend to know or to understand perfectly the subtleties of operations of all the many businesses at work in the field of Financial Services or Banking Products but just that, with 30 years of experience as a Software Developer including many large mandates for Banks and Financial institutions, well, we have acquired a certain expertise about what information exactly it is that Managers need and require to make sound decisions and to base their Business Development and Sales Strategy upon.
So what does the Manager – Sales Director – Marketing Director (CMO) really need to to get a clear vision of his actual Sales status?