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The true nature of the Sales Cycle

Let’s not forget that Mobility didn’t happen just yesterday; in fact, the sales process of the notorious Avon representative were, well… 100% mobile.

In short, we’re really Back to the Future nowadays, only now the nature of the Sales Process is executed in a different way; it’s entirely mobile or almost and mostly automated, stored, secured… and green!

Just to be clear, let’s reveal the true nature of the Sales Cycle of a typical Sales Force of today!

Mobility

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tablets

Are Tablets finally penetrating the enterprise?

The world changes… mostly due to new technologies proposing or enabling new ways of doing things, new visions of the world!  And that’s the way to look at Tablets which are now standing in between Smartphones and Laptops but will soon stand, in our opinion, above both!
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Is your enterprise environmental footprint, green?

I am an SMB owner and like many others, I feel more and more not only questionned but also concerned with the global environmental situation and, honestly, quite worried for my children’s future. As a SMB owner, I want to have a green envitonmental footprint.  So, here it goes…

For more than a decade now, the conssumer has been the target of many awareness campaigns in regards to the environmental impact of his choices and decisions. More so, in recent years, there’s not a month that goes by without having Mother Nature reminding us one way or another that something is not right with the climate and the environment.

It comforts me to think that average Joe has come a long way in terms of awareness of the environmental impact of his every moves and decisions but what about all these SMBs’ owners?  but what is your SMB’s environmental footprint?

The green environmental footprint enterprise – myth or reality?

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Real-Time Marketing for the Enterprise on-the-go

In today’s business reality, not only do we take for granted that the right information will be accessible anytime, anywhere but also that it will help us make more enlightened decisions instantaneously, on-the-go !

The ability to adjust our business offering in real-time, to make some real-time Marketing. It can constitute an undeniable competitive advantage.

Real-Time Marketing – first, a corporate vision

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Mobilizing Business Intelligence – challenges and parameters

Everybody talks about BI (Business Intelligence) and its virtues since a few years; everybody wants BI seeing in it a miracle remedy to its enterprise or Sales Force performance or thinking it could be the new growth vector they’re looking for. And probably with good reason but it can’t be done with a blink of an eye, there has to be a sound analysis done before mobilizing Business Intelligence!

Challenges of Business Intelligence

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Mobility Strategy – the stakes for the enterprise and the Mobile Workforce

Dedicating someone specifically to Mobility, putting him/her  in charge of establishing a solid link and creating a bridge between business units (including the Mobile Workforce) and the IT department; that’s the very first step any enterprise, concerned with new business challenges and new business process, and looking forward to enhance both productivity and profitability, should take.

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Mobile Worker, it’s time for Tablet Rasa and on the road you go!

You are a mobile worker and you have just got yourself the brand new iPad2 and it’s killing you… you just feel like not bringing your laptop on your next business trip or client meeting.  Now, is this a good idea?

Only 4-5 years back; I would have answered this: tell me about your IT systems and I’ll tell you how things will turn out because at the time, most mobile workers were greatly depending on the « back-end office » to do business; and then came the BlackBerry which enabled real-time business and conversation with the Clientele and afterwards, new Smartphone devices with stock and calculus and synchronization and display capabilities have made us all almost fully autonomous in terms of Mobility, but let’s be honest, it’s still not a laptop!

 

So what’s new with Tablets, really?  Well, many things but maybe first and foremost they are the best mid-term between working / display surface and easiness of transportation!!!  I don’t want to provide free advertising but the new iPad 2 is only 8,8 mm thick for a weight of 601 g, it can hold into your hands but with a display screen far more superior than that of a Smartphone.

 

And with a touch-screen tablet, iOS and Android that is (and a few others…), everything becomes so instinctive: launching an application, surfing the Web, consulting your emails, watching a movie or reading a book; it’s almost child play. Having doubts, take a look at this picture!!!

 

 

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The true nature of tailor-made software development

When Analystik starts a new mandate with a client; the main goal is almost always to automate a business process and the methodology is, all things considered, quite simple:

  • Analysis of the process
  • Analysis of possible enhancements to the process itself
  • Creation of the software solution automating the process
  • Integration to existing related technologies and processes
  • Implementation

One spontaneously sees that a tailor-made software solution will fit more like a « glove » for the enterprise compared to a commercial software which is more of a « mitt ».

Shall we point it out over and over; although it calls upon a superior initial investment compared to a commercial software which answers roughly from 50% to 75% of requirements; a tailor-made software solution will always respond to 100% of requirements.  And let’s not forget, while adaptation to existing technologies and processes is always included with tailor-made software solution; it is always necessary as well with commercial software solution but never included !!!  We’re talking extras here; sounds like a story you’ve heard recently?

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IT dilemma, of course! Tailor-made mobile Application?

Last week, we were discussing The Eternal IT Dilemma; tailor-made software development or commercial software solution?  How about this dilemma from a Mobility perspective; how does it go about Smartphones and Tablets? Does enterprises go for a Tailor-made mobile Application?

The vast majority of enterprises that put into play a Sales Force are thinking about integrating Mobility to their IT development or among the needed IT solutions.  The laptop seems to be getting slower and slower to get started and not always easily « networked »; which can be accounted for the fact that more and more representatives leave them at the office and fall back to their Smartphones, even to get strategic information much needed for outdoors client activities.

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The eternal IT dilemma: commercial software product or not?

It’s the burden of all enterprises at one point or another; we often meet with business prospects which have very precise business needs and requirements, and that are confronted with multiple options as much in terms of technology as finance, and this story unfolds itself on a landscape of functionalities and satisfaction.  Let’s put things out just the way they are: contrary tocommercial software product, custom-made development frightens a lot of people, because commercial software product is concrete to start with which is both more appealing and securing for a decision-maker.  But when you take a closer look at it, you’ll see that reality is not that simple.

We will try in this post, and as much as we can, to identify the pros and cons of both IT options: custom-made software development or commercial software product.

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