Custom Software Development or serving Strategy instead of Technology


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Do we have to remind the positive impact on both productivity and profitability of Custom Software Development and digital technologies? Not really. Nevertheless, it might be interesting to understand its nature, how this impact comes into play, at which levels.

A 2015 study from Deloitte & MIT Sloan shows that digitally mature enterprises are very much focused on globally integrating digital technologies such as Integrated Systems, Social Media, Mobility, Analytics and Cloud to transform their business process while enterprises digitally less mature are concentrating on solving specific problems with specific technologies.

The key words here being « globally integrating » ; it’s by integrating globally digital technologies that enterprises transform their business process and their way of doing business, therefore, there must be a global integration strategy of digital technologies and Custom Software Development into play.

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CTOs and CMOs must create data models to reveal the magic of Big Data


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Everybody knows that, Big Data comes with its data cleaning and labeling issues prior to revealing its magic, you have to properly feed the Big Data visualization tools with the right data. That’s for Big Data.

But what about enterprises, what’s their excuses for not making the most of their data and not acting upon priceless customer insights provided by their, who knows, BI experts, Dashboards Metrics, IT Consulting Firm, CRMs, Databases drilling, etc.? None really, considering the incredible technology budgets CMOs have been granted in the last decade or so… because, let’s be honest, the responsibility mostly falls on the shoulders of CMOs, they’re the ones that should be looking for such valuable data to enhance the customer experience and better understand the customer journey.

But the fact is: “only 28% of businesses believe they are generating strategic value from the data they collect,” based on numbers from Business News Daily. Blame it on the CMOs. Well, that’s what C-suite’s have been doing, grading them only “C” in 2015, in terms of efficiency. (source: VisionEdge Marketing)

So, the pressure is on for CMOs to get good at data… very good and very fast!

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Your IT Consultant can help you solve the Big Data problem


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The main Big Data problem today is that data still has to be labelled and categorized manually and this is what keeps the marvels of Big Data out of reach for most enterprises. Some may argue there might be an even bigger Big Data problem for businesses operating in th real world.

Big Data is getting… well, pretty big, especially when coupled with IoT. It is expected to change the landscape of Marketing, and of the way businesses do business, by enabling predictability of sales and customers’ needs and expectations, thanks to real-time analysis and visualizations of huge amount of structured and unstructured data gathered from the digital realm (mobile apps, web, website, social media, etc.).

And that’s great if you’re a large company with large resources, with big budgets and big clients, mostly operating in the digital world and producing huge amount of data to dive into so to extract those Marketing Intelligence pearls that will provide you with a competitive edge.

Many predict that Big Data-savvy will be a must of the next generation CMOs’ successful profile.

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Plea for an IT Business Partner or adopting the Startup attitude when facing challenges and problems


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Does the IT function receive all the credit it deserves? Not really!  Surprising, considering IT key role and technologies’ contribution to business success. Maybe business leaders should start adopting the Startup attitude when facing new challenges or consider someone who does as a real Business Partner, like IT Consultants. Here’s why?

I understand that all CFO, CMO and CHRO will tell you that their function is the most valuable within the enterprise but one can’t fail to see that without IT, all these guys would be in trouble, right… or elsewhere!

Nevertheless, even 15 years later, the year-2000 bug still feels like a big knot in the throat for most C-levels, CTOs & CIOs have lost a lot of credibility there. On the other hand, slowly but surely, CTOs & CIOs are slowly gaining higher decision-levels within enterprises.

The CIO & CTO Dilemma regarding its IT Business Partner

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