Sales and Productivity – the case of CRM Solution
Companies today have many means to use to increase sales and achieve corporate objectives! Moreover, several of these means (strategies, tools, tactics, etc.) are the heart of the managers and executives annual Strategic Plans.
Marketing for example can play within the entire range of tactics and tools, whether traditional marketing with advertising, media placement, direct marketing, promotions, etc., or Marketing 2.0 with a wide assortment of technologies for collaboration and profiles in Social Media… this, of course, if you’re an aficionado of Web 2.0 and already have an Enterprise 2.0 footprint – a digital footprint.
Human Resources may, for its part, contribute to the achievement of objectives by providing additional or better qualified resources, resource allocation, training, or help with developing and deploying a Knowledge Management strategy, etc.
And then there’s IT….