GE CAPITAL Canada, Equipment Financing
OBJECTIVE :
Simplify a complex sales cycle to increase the productivity of the employees while reducing the delivery cycle
SOLUTION :
Tailor-made ERP solution integrating multiple business processes, with advanced CRM features, Business Intelligence and Mobile Appliactions
I had the privilege to work with Analystik for 9 years as VP Quality, GE Capital. We adopted a leasing application developed by Analystik, SUM (SALES UTILITY MANAGER), which won General Electric world-wide prize in 2001 for best productivity tool.
François Asselin, VP Quality
Today, competition has few borders and the financing sector has become a virtual war zone. Many major businesses specializing in large-scale, high-risk financing - along with some banks - compete for this highly profitable market sector; be it for the financing of a fleet of maritime carriers, mine exploration or refining equipment. The stakes are huge and the decision-making process is very complex, so it is important to be able to close the deal as quickly as possible, while still minimizing risks. In this context, top quality sales training would be a key factor and a large competitive advantage.
Analystik developed and integrated a customized ERP business solution which covers all the steps in the sales cycle featuring advanced Business Intelligence and CRM functions for GE Capital Canada division of Equipment Financing. This business solution practically eliminated the necessity for training new employees while reducing the rate of contractual errors by 96%. It also generated a 20% annual growth rate and a 10% annual increase of the accounts managers’ productivity rates.