Business Intelligence and Sales Performance Management Web Application

National Bank of Canada

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Objective

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ALLOW EFFICIENT AND INFORMED MONITORING OF SALES STAFF PERFORMANCE BY BRANCH AND BY REGION DURING PROMOTIONAL CAMPAIGNS

Result

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An application to set goals, compile sales and consolidate them by salesperson, branch and region. The application includes a control mechanism that validates the integrity of results with the Bank´s master systems as well as providing an intuitive display of metrics

Benefits
1.

Global enhancement of Sales Performance

2.

Real-time adjustment of promotional strategy and activities

3.

More accurate assessment of sales performance and forecasts

4.

Enhanced Sales Team Management in terms of objectives

Business Intelligence and Sales Performance Management Web Application

Context

Banks in Quebec are in perpetual competition for the same consumers in the same market. Besides, the decompartmentalization of financial markets now allows them to sell a whole outfit of financial products and insurances. So, the staff formerly allocated to administrative tasks now dedicates himself more and more to selling. Thus, it is important to be able to gauge their performances and to inform Managers so that they can react adequately and quickly especially during intensive sales periods such as that of the REER.

Challenge

Gather data of sales KPIs from 19 regions of the province (400 branches) and post on an intuitive and fluid interface

Obtain real-time REER sales campaign KPIs to allow Administrators to react accordingly on a daily basis instead of monthly

Objective

Enable effective monitoring of employees’ sales performance in all branches throughout the 19 regions of the province of Quebec

Solution

Business Intelligence and Sales Performance Management Application

The application manages sales objectives allocation and distribution among branches and it also enables the comprehensive management of sales such as the follow-up and evaluation process as well as bonus attribution to employees

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Key Functions

  • Automation of data gathering process
  • Calculation of sales per representative
  • Consolidation of all sales data per entity (branch, area…)
  • Real-time Sales Results & KPIs Display on a Dashboard

Technologies

ASP.Net C#

SQL

HTML

CSS

Results

90% of branches reach their sales objectives since the implementation of the real-time Sales Performance Dashboard

Benefits

  • Real-time adjustment of promotion strategy and activities
  • More accurate assessment of sales performance and forecasts
  • Enhanced Sales Team Management quality in terms of objectives
  • Global increase of Sales Performance

Conclusion

In a context of high competitiveness, being able to execute a real-time Sales Funnel assessment, per representative, branch and territory, is certainly a strong competitive advantage

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