Management & Best Practices

The time has come to migrate the technology  and your IT Management Director swears by the Web. He o wants all new applications (or almost all…) to be Web-based. The main argument being made is that all these web applications will be much easier to deploy and maintain. That there will be huge savings in fees. Should you make the web migration move.

Oh Web!  Oh how we adore you!

Some of your current applications actually contain a lot of business intelligence. Your users have gotten used to the way they’ve accessed it over the years.  Will a web migration allow you to preserve the integrity of your business intelligence and maintain the current level of usability?

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It seems that everyone has been in CRM mode since the beginnnig of the New Millennium; CRM 1.0, CRM 2.0, Social CRM, CRM-in-the-Cloud, etc., it’s the Buzz word of the moment. Surprisingly, we forget that the 90’s was the Golden Age of Database; at the time every business invested heavily in a Database. Who doesn’t recall VisualFoxPro. But that was another time…

The fact is that it’s all well and good to put into place a sophisticated CRM with advanced management functions, with or without plug-ins for Social Media; it will never compensate for the deficiencies or the absence of a Database that properly reflects the reality of your business situation. Equally, you are no further ahead if your CRM system database needs to interface with other IT systems used to run your business.

When it comes to choosing between a CRM and a Database, one must evaluate needs that vary depending on the size, industry sector, and above all the size of the Sales Force/ Customer Service and customer base of your company.

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This is the third opus of a series of posts and comments published by « Enterprise Mobility Matters » which will be the subject of a “parallel blogging” experiment with Analystik, editor of the « Productivité + » blog, onto which you will find a reply to these posts and comments.

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