Mobile Worker, it’s time for Tablet Rasa and on the road you go!


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You are a mobile worker and you have just got yourself the brand new iPad2 and it’s killing you… you just feel like not bringing your laptop on your next business trip or client meeting.  Now, is this a good idea?

Only 4-5 years back; I would have answered this: tell me about your IT systems and I’ll tell you how things will turn out because at the time, most mobile workers were greatly depending on the « back-end office » to do business; and then came the BlackBerry which enabled real-time business and conversation with the Clientele and afterwards, new Smartphone devices with stock and calculus and synchronization and display capabilities have made us all almost fully autonomous in terms of Mobility, but let’s be honest, it’s still not a laptop!

 

So what’s new with Tablets, really?  Well, many things but maybe first and foremost they are the best mid-term between working / display surface and easiness of transportation!!!  I don’t want to provide free advertising but the new iPad 2 is only 8,8 mm thick for a weight of 601 g, it can hold into your hands but with a display screen far more superior than that of a Smartphone.

 

And with a touch-screen tablet, iOS and Android that is (and a few others…), everything becomes so instinctive: launching an application, surfing the Web, consulting your emails, watching a movie or reading a book; it’s almost child play. Having doubts, take a look at this picture!!!

 

 

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The true nature of tailor-made software development


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When Analystik starts a new mandate with a client; the main goal is almost always to automate a business process and the methodology is, all things considered, quite simple:

  • Analysis of the process
  • Analysis of possible enhancements to the process itself
  • Creation of the software solution automating the process
  • Integration to existing related technologies and processes
  • Implementation

One spontaneously sees that a tailor-made software solution will fit more like a « glove » for the enterprise compared to a commercial software which is more of a « mitt ».

Shall we point it out over and over; although it calls upon a superior initial investment compared to a commercial software which answers roughly from 50% to 75% of requirements; a tailor-made software solution will always respond to 100% of requirements.  And let’s not forget, while adaptation to existing technologies and processes is always included with tailor-made software solution; it is always necessary as well with commercial software solution but never included !!!  We’re talking extras here; sounds like a story you’ve heard recently?

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IT dilemma, of course! Tailor-made mobile Application?


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Last week, we were discussing The Eternal IT Dilemma; tailor-made software development or commercial software solution?  How about this dilemma from a Mobility perspective; how does it go about Smartphones and Tablets? Does enterprises go for a Tailor-made mobile Application?

The vast majority of enterprises that put into play a Sales Force are thinking about integrating Mobility to their IT development or among the needed IT solutions.  The laptop seems to be getting slower and slower to get started and not always easily « networked »; which can be accounted for the fact that more and more representatives leave them at the office and fall back to their Smartphones, even to get strategic information much needed for outdoors client activities.

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The eternal IT dilemma: commercial software product or not?


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It’s the burden of all enterprises at one point or another; we often meet with business prospects which have very precise business needs and requirements, and that are confronted with multiple options as much in terms of technology as finance, and this story unfolds itself on a landscape of functionalities and satisfaction.  Let’s put things out just the way they are: contrary tocommercial software product, custom-made development frightens a lot of people, because commercial software product is concrete to start with which is both more appealing and securing for a decision-maker.  But when you take a closer look at it, you’ll see that reality is not that simple.

We will try in this post, and as much as we can, to identify the pros and cons of both IT options: custom-made software development or commercial software product.

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Does Cloud CRM systematically answer all your questions / needs?


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Many clients from medium and large enterprises that we meet have migrated their CRM in the Cloud or are seriously thinking about it. On the other, and as surprising as it may look, we have also met others who have set a Cloud CRM and are on the verge… of coming down from their cloud!!!  In fact, just recently, while attending the CFO Summit in the USA, we were quite surprised to find out that many enterprises were not that satisfied with a well-known Cloud CRM solution and are seriously looking to a tailor-made CRM solution!

This is the story for this post; why should you migrate to a Cloud CRM and why should you look into a more traditional, some would say a more, personalized solution?

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Web or Windows? No, Web & Windows! (Part 1)


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The debate has been raging for over a decade and the heights the confrontation and rivalries at the turn of the Millennium. So, what is it, Web or Windows? At the time, these two diametrically opposed visions each had hard core advocates who had sworn allegiance to the death. Much water has passed under the bridge since then and today we understand that reality is not quite so simple; not everything is black or white.

The vast majority of businesses have purchased numerous office software programme licenses from Microsoft (Windows, Office, SharePoint, etc). Since the arrival of Windows and a great many of these have invested in the development of applications custom built in Microsoft’s .Net framework. And today, almost all IT managers are turning to the Web where they are seriously considering or at the very least evaluating their options there.

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Sales and Productivity – the case of CRM Solution


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Companies today have many means to use to increase sales and achieve corporate objectives! Moreover, several of these means (strategies, tools, tactics, etc.) are the heart of the managers and executives annual Strategic Plans.

Marketing for example can play within the entire range of tactics and tools, whether traditional marketing with advertising, media placement, direct marketing, promotions, etc., or Marketing 2.0 with a wide assortment of technologies for collaboration and profiles in Social Media… this, of course, if you’re an aficionado of Web 2.0 and already have an Enterprise 2.0 footprint – a digital footprint.

Human Resources may, for its part, contribute to the achievement of objectives by providing additional or better qualified resources, resource allocation, training, or help with developing and deploying a Knowledge Management strategy, etc.

And then there’s IT….

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HTML 5: custom business application or off-the-shelf software?


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hAs we mentioned in our previous post, it’s clear that, mostly for economic reasons, companies want applications that are “ready-to-mobilize”. The demand is there: 75% use standard applications and 20%, custom business applications. Further, we continued on to show that developers see positive opportunities for both options. Off-the-shelf as well as custom-made business applications…

One in the hand, is better than two in the bush

Recently however, a senior mobile developer confided to me that he had seriously considered dropping some mobile development platforms. Because customers were just not ready to absorb the costs of cross-platform development. Instead, in order to save money these clients were asking him to select THE platform (or sometimes two) with the greatest reach and potential, to evaluate the costs for it and to eliminate the others! While this is understandable, it’s not necessarily an elegant solution and very often proves problematic because there are few companies or homogeneous target audiences that use only one model of mobile device, let alone a single OS.

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Mobility: custom or off-the-shelf business applications?


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Two articles on enterprise applications coming from the same publisher, businessmobile.fr, caught our attention recently. They’re interesting because they appeared less than a week apart and were in fact contradictory:

Mobility for business: complex business applications are slow to gain acceptance

In the first article based on a Forrester study, it says “the use of specific business applications is still limited and trails far behind the adoption of email or calendaring functions.”…

Hum…

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Web applications or Windows ? No, Web applications & Windows!


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The debate has been raging for over a decade and the heights the confrontation and rivalries. So, what is it, Web applications or Windows? At the time, these two diametrically opposed visions each had hard core advocates who had sworn allegiance to the death. Much water has passed under the bridge since then and today we understand that reality is not quite so simple; not everything is black or white.

The vast majority of businesses – be they big, medium or even small – have purchased numerous office software programme licenses from Microsoft (Windows, Office, SharePoint, etc.) since the arrival of Windows and a great many of these have invested in the development of applications custom built in Microsoft’s .Net framework or other platforms. And today, almost all IT managers are turning to the Web applications where they are seriously considering or at the very least evaluating their options there.

Walking the Web applications / Windows high wire with my business

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Web Migration of my old applications or die. Really?


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The time has come to migrate the technology  and your IT Management Director swears by the Web. He o wants all new applications (or almost all…) to be Web-based. The main argument being made is that all these web applications will be much easier to deploy and maintain. That there will be huge savings in fees. Should you make the web migration move.

Oh Web!  Oh how we adore you!

Some of your current applications actually contain a lot of business intelligence. Your users have gotten used to the way they’ve accessed it over the years.  Will a web migration allow you to preserve the integrity of your business intelligence and maintain the current level of usability?

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A Custom Mobilized application and productivity of an enterprise


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This is the third opus of a series of posts and comments published by « Enterprise Mobility Matters » which will be the subject of a “parallel blogging” experiment with Analystik, editor of the « Productivité + » blog, onto which you will find a reply to these posts and comments.

 

Why Develop a Customized Mobility Application?

We have ended our third post with this conclusion: “Now, can a Smartphone contribute to optimizing those processes critical to mobile workers productivity?  A true leader will immediately proceed by analyzing its critical business processes and assessing their optimization potential with Smartphones. He will have in no time put into place metrics to ensure the productivity gains are at the rendezvous!!!”

 

And while analyzing your critical processes, a question may erupt at the top of your mind. Shall I develop a customized mobile application?

 

The question is quite simple and the answer is as simple, since the « required-to-be- mobilized » function is not available within the mobile applications park, you will most probably be facing one of three situations calling upon a customized mobile application:

 

  • The business function to be mobilized is in fact part of a custom-made application

Ex: ERP which was custom-made for your enterprise can be mobilized. It will be available to any smartphone compatible with some restriction.

 

  • An activity executed on the road can now be automated, thanks to Smartphones capabilities

Ex: technicians are now using BlackBerry’s instead of paper forms.

 

  • New-generation Smartphones increased capabilities let us anticipate some internal business functions to be mobilized.

Ex: An enterprise CRM advanced functionalities such as access to strategic data mobilized.

The smartphone power helps to get mobilized application

Let’s mention, to make our point, that today’s Smartphones technical specs (BlackBerry Storm, iPhone, Treo Pro) are quite impressive for such little devices:

  • processors from 400 to 600 MHz
  • screens up to 480×360 pixels
  • memory cards up to 32 Go
  • 3.2 megapixels cameras.

Let’s not forget that at the turn of the Millennium, a lot of people were working with desktops just barely faster. Hard disks were not at 1 Go yet and desktop digital cameras were still quite exotic!

 

From the moment your business operation specifics require the development of a customized mobile application, you will have but only two choices:

  • Smartphone embarked application
  • Web application calling upon your Smartphone Internet capabilities

 

Which is which, how to choose between developing an « embarked » versus a « Web » mobile app?  What follows is more of an analysis guide than a comprehensive list of evaluation criteria.

5 development steps

 

1st step

  • The first point to assess the “criticality” level of the application to be mobilized.  Must this application run at all time and at all cost, in an uninterrupted fashion in order to ensure the enterprise or the workers productivity?  If so, then without any doubt you must develop a Web app onto which your Smartphones will hook themselves.

2nd step

  • Secondly, security is a serious matter to take into account.  Can you keep embarked data, or transferred data or data captured on the road on the device without any risk for either the enterprise or its clients’ security?  If not, then a Web app is your best solution again.

3rd step

  • The nature of the application to be mobilized is also not to be neglected. Is this application processing much more data than it is providing?  For example, verifying the quantity of a specific item in inventory demands a lot of processing but delivers only one data; thus, the processing is done with data only available from the inside of the enterprise to which your Smartphone doesn’t have access, then…

4th step

  • Another important criteria to consider is the geographical environment of the mobile workers, do they always have good network connectivity?   If not, then you should capitalize on your Smartphone.

5th step

  • Finally, the nature of your operations or of the job on the road can tell you how to go about things.  For example, if your operations call upon functions such as taking a picture, a vocal note, downloading and/or reading a file, etc.?  Then, it’s a no brainer.

 

In any case, more than anything, your top motivation for developing a customized mobile application is the existence of a potential gain and the final justification should be the confirmation of the expected gain.  If there is an opportunity to do better or more or do the same but with less resource with the help of a Smartphone, then you shouldn’t hesitate!!!   The logic is quite simple, how or when will the development cost be compensated by the expected gains; in short, what is the ROI?

Denis Paul van ChesteinMichel Martel