Sales

This is Big Data era right? And everyboy is just so happy with all this new Intelligence pouring in and all these KPIs literally falling from the skies which will all of a sudden enlighten us and magically empower us with infallible decisions and grant us assured success, right?

And we’re all writing down new figures of « big-data augmented » sales and revenues and God knows just how fantastic everything will be from now on for us all!

Well, the thing is I don’t want to kill it for you all but really, don’t you feel that as CXO we’re all already pretty much flooded with data, information et metrics of all sorts?

Two considerations I’d like to submit to you.

Question of Intelligence, what KPIs and not even Big Data will ever tell you!

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In this post, we will present 5 KPIs (Key Performance Indicators) that are crucial to have on your Manager Dashboard if you’re to get a crystal clear vision of your Financial Services or Banking Products Sales Funnel.

There are well-known Key Performance Indicators (KPIs) in Sales which, just like images, are worth a thousand words, and especially when it comes to Financial Services or Banking Products Sales, a field of activities where more than anywhere else, performance is law, right?

Some Key Performance Indicators (KPIs) can literally take your Sales Department to a whole new level; unfortunately, very few realize that.  We are thinking about all these C-level Managers here that we have come to run by over the years as a Software Developer and which have told us: « You know what? When it comes to Business Intelligence and those metrics that can tell you what’s happening with your Sales Force… well, the truth is, I’m pretty blind! »

Not that we would pretend to know or to understand perfectly the subtleties of operations of  all the many businesses at work in the field of Financial Services or Banking Products but just that, with 30 years of experience as a Software Developer including many large mandates for Banks and Financial institutions, well, we have acquired a certain expertise about what information exactly it is that Managers need and require to make sound decisions and to base their Business Development and Sales Strategy upon.

So what does the Manager – Sales Director – Marketing Director (CMO) really need to to get a clear vision of his actual Sales status?

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In today’s business reality, not only do we take for granted that the right information will be accessible anytime, anywhere but also that it will help us make more enlightened decisions instantaneously, on-the-go !

The ability to adjust our business offering in real-time, to make some real-time Marketing. It can constitute an undeniable competitive advantage.

Real-Time Marketing – first, a corporate vision

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