Intelligence, did you say? What KPIs and not even Big Data will ever tell you!

This is Big Data era right? And everyboy is just so happy with all this new Intelligence pouring in and all these KPIs literally falling from the skies which will all of a sudden enlighten us and magically empower us with infallible decisions and grant us assured success, right?

And we’re all writing down new figures of « big-data augmented » sales and revenues and God knows just how fantastic everything will be from now on for us all!

Well, the thing is I don’t want to kill it for you all but really, don’t you feel that as CXO we’re all already pretty much flooded with data, information et metrics of all sorts?

Two considerations I’d like to submit to you.

Question of Intelligence, what KPIs and not even Big Data will ever tell you!

(more…)