CRM or Clientele Service; that is the question!
What to choose between implementing a CRM system and a Customer Service in terms of development and investment priority? And why should we choose, is not your CRM software the foundation on which Customer Service is based?
And for what purpose do we implement a CRM? To serve Sales and support the growth of the business or to serve the Customer and improve the quality of the Customer Experience? Or to inform Marketing to guide them in the development of new products that meet the new needs of customers and allow the company to increase its turnover?
For all this, right? So, “foundation” is perhaps the key word here!