CTOs and CMOs must create data models to reveal the magic of Big Data
Everybody knows that, Big Data comes with its data cleaning and labeling issues prior to revealing its magic, you have to properly feed the Big Data visualization tools with the right data. That’s for Big Data.
But what about enterprises, what’s their excuses for not making the most of their data and not acting upon priceless customer insights provided by their, who knows, BI experts, Dashboards Metrics, IT Consulting Firm, CRMs, Databases drilling, etc.? None really, considering the incredible technology budgets CMOs have been granted in the last decade or so… because, let’s be honest, the responsibility mostly falls on the shoulders of CMOs, they’re the ones that should be looking for such valuable data to enhance the customer experience and better understand the customer journey.
But the fact is: “only 28% of businesses believe they are generating strategic value from the data they collect,” based on numbers from Business News Daily. Blame it on the CMOs. Well, that’s what C-suite’s have been doing, grading them only “C” in 2015, in terms of efficiency. (source: VisionEdge Marketing)
So, the pressure is on for CMOs to get good at data… very good and very fast!